May 20, 2016
After months of creative collaboration Treleaven Wines is excited to reveal their newly rebranded sweet wines, the Treleaven Sophistocrats, to benefit the Tompkins County SPCA.
The line is made up of three sweet wines formerly known as the Saumon, Gilded Lily and Mystére. The update includes imaginative, playful labels of illustrated animals, as well as the SPCA branding on the foil capsule. A portion of the purchase price will be donated to the Tompkins County SPCA in their continuing work to advance the safety and well being of animals in the local area.
“We’re excited to introduce our distinctive new labels for our three sweet wines,” explained Lev Saltonstall, Treleaven Wines Vice President. “They are fun and light-hearted with shelf-popping colors, and hopefully they will resonate with consumers. We want people to not only enjoy the wines, but to want to learn more about the cause.”
The Saltonstall family has rescued their fair share of dogs, including current household member Maggie, which made choosing a local organization to support an easy decision.
“We wanted to pick an organization that is dear to our hearts,” Lev continued. “Between my whole family there have been eight rescued animals and they have brought joy to our lives everyday. We’re hoping the proceeds raised from the Sophistocrats will help other animals find their forever homes and bring the same joy to their new families.”
Bottles with the new labels will be introduced to the market gradually, as the new vintages are released, and the full transition is expected to be complete by summer 2016. The first wine to be released with the new label is Bruno, formerly known as the Mystére.